Social Media Age Limits? The Least of our Problems In this economic and political climate, the most pressing thing we can think of is the age of Australians accessing social media? Of ALL the things? I am a seasoned social media marketer, who's been using the channels to promote businesses for the past 13 years, …

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IWD Sucks I haven’t blogged in a LONG time, but I wrote this on International Women’s Day 2023 because I want change and not tokens. Read it, or don’t. I wrote it so I wanted to publish it somewhere. Dear Business, Don’t wish me a ‘happy’ International Women’s Day. FUCK International Women’s Day. Why would …

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What A Blast! This time last week Adam Barrell, Monique Boucher and I were in Geraldton for the Tourism Council WA Regional Conference 2021, where we hosted breakout sessions. What did we talk about? Monique and I shared our experience with the Isolation Libation Tours (affectionately known as the ISO Tours) from a year ago (almost to the day!) …

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We’re taking the ISO Tours on tour for the Tourism Council WA Conference 2021 I’m really excited to be sharing our experience of Hidden deTours’ ISO Tours with an even wider audience at the Tourism Council WA Conference in Geraldton next week! From humble beginnings, to a campaign that reached the hearts of Perth people …

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Facebook Ads Click-Through Rate (CTR): How to Do the Math Imagine you’re running a bake sale. You baked every treat with love, decorated your table to the nines and told everyone you know about it. Plenty of passers-by look at your setup, but they don’t stop to buy anything. Now, you have a lot of …

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Facebook News? Not In Australia! Facebook News from down under… What a way to wake up this morning!  Overnight Facebook implemented restrictions on publishers & Australian users sharing or viewing Australian & international news content. So people opened their business pages this morning to find that the page was still there – but the content …

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Top Tips to Solve Campaign Brain Drain It’s tough out there. It’s the almost end of a very odd (at best) year. And that’s good. We’ve earned a break. This year I think people will be making more of an effort than before on buying gifts (my feeling is that experiences are going to be …

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I've asked a lot from my body this year - and it's taught me a lot! In October last year, on a whim I decided to start following a keto diet. I didn't know that much about it and thought it sounded simple. It's not really...I mean the premise is straightforward enough but the execution …

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Every crisis is also an opportunity, right?   So since the COVID-19 outbreak has caused 'Cancelfest 2020' in my client list and I have some spare time up my sleeve, I'm making a list of things I can use this time for. And I'm sharing it with you in the hope it might help you …

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Hello new year, hello new decade!   Hello 2020, I'm excited to meet you after a rough 2019. I don't normally write blogs about myself, but there's a bit happening so I thought you'd indulge me this once. 2019 was a shocker and I'm pleased to see the back of that mofo. Credit where it's …

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Grill The Marketer, a Perth Marketing Event Like No Other Your marketing questions answered. Live. We ran two Grill The Marketer events in 2019 and the feedback was incredible - so here's our 2020 dates so you can be prepared. Not heard of it? Here's the deal: Are you sick of the same old marketing …

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Facebook Ads Don’t Work Facebook Ads seem really complicated and indeed they can be. BUT there’s only 5 reasons your Facebook Ad fails, and once you understand them all you can fine tune your campaigns and get get out of Facebook Ad fail jail. Facebook Ad Fails One: The Offer Your offer needs to be …

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Facebook Ad Objectives Explained Some people genuinely believe Facebook Ads don’t work, and one of the things that often helped them reach this conclusion is choosing the wrong Ad Objectives. Facebook WANTS your ads to succeed. Really. They need advertisers to keep spending money using their platform, and we wouldn’t continue to do so if …

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Why You Should Be Using Pinterest (No Matter What Your Business Is) Guest Blog By Reeva Cutting Many businesses are missing out on the powerful impact a Pinterest account can have. With over 250 million active users (according to Pinterest themselves), you shouldn’t ignore Pinterest any longer. Here are just a few reasons why you …

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Instagram Now Has "One Login" Multi-account Login So now you can ACTUALLY manage more than 5 Instagram accounts on your phone. One Login to rule them all! It's a pain most Social Media managers have faced at some point. Instagram only lets you log in to 5 accounts on one device, meaning any more than …

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Grill The Marketer, a Perth Marketing Event Like No Other Your marketing questions answered. Live. Are you sick of the same old marketing events? So are we. So we are bringing you something different! No scripts. No sales pitches. No PowerPoint slides. Just you getting your questions answered. Clay & Carma will let you grill …

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Facebook announced Avatar Stickers last year, and now they’re HERE! Edited to add: Obviously the Facebook Avatars have had a wider roll-out to Australia and the US as I’ve had countless messages from people trying to set theirs up. So I’ve added some info to help you. Step one: Grab your phone or tablet (not …

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I'm a Social Media Marketer, and I have some thoughts about our new laws I normally post about tips and advice for small businesses running their own Social Media channels, but this post is a bit different. If you're not interested in the new laws rushed through parliament last week regarding the removal of "Abhorrent …

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Join us! Wasting valuable time trying to make your SEO and Social Media work for your business? Learn the fundamentals of Search Engine Optimisation (SEO) and Social Media – enroll in Search & Social School! In our Search & Social: Fundamentals workshop, Reeva from Cutting Edge Digital will teach you the key SEO essentials to give you …

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Social Media Strategy – Organic V Paid Social Media strategy is one of my favourite aspects of my work. I find it come easily to me, and I enjoy the strategic process. I recently came to the realisation that most people that manage their own Social Media accounts (Facebook pages especially) don’t really understand the …

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It’s not you, it’s me… Social Media is a great way to stay connected, be entertained and informed and promote your business. But it can also be a massive time suck and bad for your self-esteem. Like most things in life, it’s about balance. You might need a Social Media sanitise. If you’re feeling bummed …

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Promote Your Event on Facebook This article (that I wrote) was originally published on Social Media Examiner. Do you use Facebook Events to promote your events? Wondering how to use Facebook ads with your Facebook event? In this article, you’ll discover four audiences I use to successfully promote events on Facebook. But first, you need to …

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Exciting times… Introducing our new arrival! No, it’s not a baby. Well, not as such…it’s a website (we’re calling it a publication) and we’ve just gone live with our soft launch. Why on earth would you want to release another website when you don’t even publish regularly one this one? Great question. I need to …

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Facebook Ads Manager Vs Boosting Posts Which is better? Anyone who runs a business knows they must have a brand presence on Social Media to reach new segments, support existing customers and be part of the conversation happening around their brand and the wider industry they’re a part of. And something else that’s abundantly clear is …

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5 Things You Can Do To Boost Social Media Presence A guest blog by Elaine Bennett In a social-media-driven world, where everyone and their grandparents have a social media account, there is really no viable excuse for your business not to be present in the SM arena as well. After all, some three billion people …

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Content Marketing can have some incredible benefits for your business But a lot of people still underestimate the value of Content Marketing, or indeed don't fully understand what it is or why they should invest in bespoke content. So let's start by working out exactly what it is! CONTENT MARKETING - a type of marketing …

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Facebake - My Facebook Ads Recipe Facebook Ads are similar to baking, so Imma teach you how to Facebake! There's a recipe. But more importantly there's knowing how to bring together a recipe without blindly following it. A good baker knows when the dough is too wet, or if the cake needs a bit longer …

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Part 2 - Getting Down to Business I was going to call it report-ier in reference to Die Hard - but decided not to. Anywho, part two of the Yellow Social Media Report is out and I've got to say it's really got 3 main takeaways. If you missed my wrap-up of Part 1 you …

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A Yellow rose by any other name… The much-loved Sensis Social Media Report has changed its name. It’s now the Yellow Social Media Report. But what’s in a name? It’s still going to give you the same delicious stats and facts as always, just with a brighter background. If you’re into Social Media, or data …

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I'm lucky enough to meet a lot of inspirational business people who are doing cool stuff! You've probably heard of Perth Happenings. You either follow their Instagram, or have looked for stuff to do on their site - maybe even advertised your event there! But do you know the lovely face behind the brand? Let's …

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I'm lucky enough to meet a lot of people from all over the world who are doing cool stuff!   Having spent a lot of time working in pubs with prominent chalkboards like the Belgian Beer Cafe, The Greenwood and The Albion, I know how important it is to have them done professionally so they …

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I'm lucky enough to meet a lot of people from all over the world who are doing cool stuff! And sometimes you just get a bit blown away by someone, and that's how I feel about eleven year old Thea Campbell. When I was eleven I was definitely not doing anything this cool. As a …

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I'm lucky enough to meet a lot of people from all over the world who are doing cool stuff! Tiff Andrews isn't just a regular photographer, she's got a specific niche she works with! Her business is called Ngapuhi Photography, which she named after her tribe as a way of paying homage to her roots in …

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Facebook set it's house on fire by changing how the newsfeed works - so what do we all do now? There's some things in Social Media Marketing that will always be true. I'm going to start with those, as many publishers and brands will really need to go back to the basics to make sure …

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Facebook Zero, the algorithm armageddon! If you use Social Media for promoting your business, chances are you follow a couple (if not tonnes) of Social Media related publishers, and you would no doubt have seen a huge reaction from the community about the latest announcement from Facebook founder, Mark Zuckerberg (below) where he states they'll …

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I'm lucky enough to meet a lot of people from all over the world who are doing cool stuff!   When I asked Jamie what she was about she said: "I'm a 21 year old musical comedian who is about to head off on a national tour which is pretty cool. I'm doing a solo …

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Listen Up! Facebook's got a new featiure and not everyone has it yet - so I'm going to show it to you. Have you heard of Facebook Sound Collection? Neither had I, but I was doing to scheduling this morning and I stumbled across it in my page menu and decided to take a look. …

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I'm lucky enough to meet a lot of people from all over the world who are doing cool stuff! I'm going to share some of their stories with you - and here we're going to chat with Ritu from Logojoy!   So What is Logojoy? Logojoy is a tech startup from Toronto that uses AI to …

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Where we get by with a lil’ help from our friends The world wide web can be a scary place and a lot of people don’t trust it. And that’s their prerogative – but it can also be a wonderful place where like minded people can find each other, connect and explore whatever it is …

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It's that time again! Sensis has brought us their much anticipated annual Social Media report! If you're into Social Media, or data about the way businesses are using it, this report is an exciting announcement! Last year I brought you a TL;DR (Too Long; Didn't Read) summary of the report, and it was one of …

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People seem to freak out at the mention of WordPress. If you google "why not to use WordPress" it seems there's a million articles with a billion reasons why WordPress is the devil. But, used properly, it's one of the best ways to make a website in the world. Brands like Tech Crunch, the New …

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Digital Marketing Tips I’ve been posting some alphabetised Digital Marketing tips on my Social Media channels, and I thought I should share them here too! If you’re learning how to better harness the power of Digital Marketing for your business you might find some info here that’ll help you.   As promised I'm going to …

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Hiding, Pushing & Growing My blog is normally about Social Media or Digital Marketing – but I wanted to share something a bit different today. I want to talk about evolution. Not the “we walked out of a swamp” sciency stuff. The personal kind. I hope you indulge me a personal piece that I was …

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Gifs are more than just cute cats… Gifs are a whole new way (I say new but they have been around since the late 80’s) for brands to express themselves. They’re easy to consume, and a great way to convey tone, humour and personality! After you’ve finished arguing over whether I’m saying gif with a …

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[Algo]Rhythm & Blues – A Guide to the Facebook Algorithm The Almighty Facebook Algorithm dictates what you see and what you don’t in your Facebook newsfeed. As a user this is a blessing. The content served to you is most likely what provides you with value and entertainment, keeping you on the platform for longer. …

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Digital Marketing Predictions… They’re everywhere! I published mine, and then I thought – one person’s predictions are not enough! We need more data! Let’s ask some people I know who work in Digital Marketing and see if they’d like to share their 2017 Digital Marketing predictions with me (so that I could share them with …

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Everyone’s doing a 2017 Digital Marketing Prediction post! Which is fine because none of us can see into the future, we can only make guesses as to where Digital Marketing will grow (and where it won’t) so we can try to focus our attention in the right places to maximise returns. Here’s my big three …

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The future of Unemployment As Bob Dylan attests in his infamous song ‘The Times They Are A Changin’. Globally the nature of employment is shifting. As baby-boomers retire, so does the philosophy of ‘a career for life’. Baby-boomers historically left school and entered the workforce. Few opted for career changes, with many working for just …

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Perth People I Met In Bali I wanted to wrap up my writing about #EngageBali 2016 by telling you about some cool Perth ladies I met in Bali, and what their thoughts on the conference were. So I interviewed them, and here’s how it went! Sasha Ioppolo is the director of her own Marketing Agency, Fanfare Media based …

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Engage Bali Day Two If you just want a “feel” for what Engage Bali was like I recommend you watch the video above. In the below sections I’m summarising what I thought the main points of each speaker was, and it’s quite long, since there were so many. I have included as many links to …

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Engage Bali by Socialbakers – Social Media Summit Over the weekend I attended the #EngageBali Social Media Summit by Socialbakers, held at the Grand Hyatt in Nusa, Bali. #EngageBali was my first Social Media conference and I was really excited to attend and learn some new things, meet some social media professionals and enjoy the …

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Engage Bali 2016 Social Media Summit Engage Bali is a Social Media Summit by Socialbakers, who are a Social Media Management tool. I don’t currently use their tool for my client work, but I have often read their reports, especially to get Australian specific data! One of their features that really interests me is their performance optimisation …

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LinkedIn has moved on from being thought of as a ‘digital resume’ where people only log in to update their skills when searching for a new role. These days it’s a great place to publish your original content! It’s a must if you’re trying to build your personal brand and position yourself as a thought …

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What on earth does Facebook know about me? Why am I seeing these ads? If you want to see what Facebook thinks your “interests” are you can have a look and edit them. You’ll have a good laugh at the things you apparently like! Go to Settings > Ads > Ads based on my preferences …

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What’s the state of WA Digital Marketing? Are you interested in how WA businesses approach their Digital Marketing? I asked Freddy Hollow from Bang Digital some questions about their annual WA Digital Marketing Report to find out more!   What do you think is significant about the move from top place to third position for …

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Am I a Social Media Expert? I have tried to write this blog post about five times now. One I canned because it sounded too judgy. One I lost to a website glitch…actually make that two. If I can’t communicate what I’m trying to say this time I’m going to give it a rest because …

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Unwrapping the 2016 Sensis Social Media Report [TL;DR] Sensis release a Social Media report annually, and the reason Aussie Social Media stat nerds like me care is because there’s not a lot of social media reports that analyse purely Australian data. We can be a bit different down here on our island, and real data …

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Business Blogging – Do I Need It? I don’t have time to write a blog. I don’t know what to write about. Im not a good writer. How will having a blog benefit my business? Will it increase sales? You may have asked these questions! This post is about answering them and more to explain why …

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Is there such thing as Professional Social Media? Is it all cat memes and photos of food? Recently I had the privilege of writing a guest blog post for Scope Vision, a wonderful local RTO I’m currently completing an Advanced Diploma of Business with. It’s run by a fabulously creative and quirky lady I just …

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What is a Hashtag for anyway? A hashtag is used to group information by topic. They make searching easier and can elevate your reach on Social Media, making your content more easily found by people outside of your current followers! Hashtags join your content (posts, tweets & grams) to a wider conversation! You could find fans, …

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Instagram announced Tuesday that they would be introducing an algorithmic newsfeed. Sounds complicated. It probably is – for them; but for us users it’s not going to change how you use the platform much, if at all. What it means is you’ll be going from a newsfeed of every post everyone you follow makes, to one …

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I have a new client page that just got access to insights (the tab at the top of your page where you can look at your stats, you need 30 likes to gain access) and noticed something new! Local Insights! How many people walk or drive past your business every day? What if you could …

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I like to say Email Database Marketing and Social Media Marketing are best friends. Let’s explore why your business benefits from the combined power of these 2 digital marketing methods – especially if you have a small marketing budget! I’ve collected some awesome articles from some digital marketing heavyweights to help convince you that you …

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As a small business owner entering into the world of social media was rather daunting and not to mention time consuming. Lucky for me…I met Carma, The Social Chameleon! If you are about to embark on a social media journey, here’s the 8 crucial lessons I am thankful not to have learned the hard way! 1. Chat…and someone …

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As a business, do you have an advertising strategy? If you do – when did you last review its success in generating you business? If the answer is ‘a while ago’ or even, ‘I don’t know’ then it probably needs your attention. Does your strategy use the latest data, technology and metrics to make sure …

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Some of you already place a value on making sure the marketing of your business is integrated, and by this we mean using consistent messaging and branding – but more than that; by making sure the types of marketing you do and platforms you use are supporting each other to maximum benefit. Integrating your marketing will help …

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So you have decided to “do” social media for your business. Great! Why? What are you hoping it will help you achieve? It’s knowing the answer to this question that will determine whether your efforts will bear fruit, and the reason so many businesses fail, or simply give up on their social media (or indeed …

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Ok, so that’s a bit of  dramatic title, we apologies for that – but we really want to stress to our readers that the more they know about the social media platforms they use for their businesses the better their efforts will work. How can you create good posts, great content and awesome engagement if …

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Hello! The Chameleons are back with another update designed to help you in the world of social media for your business! Today we would like to talk about Facebook advertising. Now we’re probably going to speak about Facebook advertising from time to time, because (in our opinion) it currently has the cheapest targeting available to businesses. …

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Something we've been most wanting to write about for some time is copyright. How to avoid ripping off creators, and getting yourself in trouble by following the rules of sourcing images correctly, so it's fitting that this is our first blog post. It's a pretty contentious issue  - especially among graphic designers, photographers and artists …

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