I’m lucky enough to meet a lot of people from all over the world who are doing cool stuff!
I’m going to share some of their stories with you – and here we’re going to chat with Ritu from Logojoy!
So What is Logojoy?
Logojoy is a tech startup from Toronto that uses AI to provide personalized design services.
Why do we need it?
Logojoy is trying to revolutionize the way small businesses, startups, and entrepreneurs approach their graphic design visions and challenges by guiding them through the development of their logos.
Tell us a bit about yourself, your background and your journey, how did you get to this point?
One of my first jobs was at a health startup in Brooklyn, which was more advertising focused. After six years of various roles in digital advertising, I felt like I hit a ceiling and wanted to start helping people through communications.
This lead me to taking marketing and communications roles at startups because in this environment, I could have a lot more impact than at bigger corporate organizations.
You can tell a LOT about someone by their taste in music. What type of music or song have you got on high rotation?
I’m currently obsessed with Camilla Cabello. I love her soulful voice and catchy rhythms.
I also love listening to mantras when I work because of their meditative quality. My favorite mantra song is Narayana by Chakrini; I’ll never get tired of it.
How do you stay motivated?
This is a difficult one because I’m a highly emotive person and am also affected by the different seasons. The one thing that always gets my motivation back up when it I’m running low is exercise and reading.
Feeding my body with high energy and activity and feeding my mind with stories gets my motivation levels up.
What/who inspires you?
I’m inspired by people who live outside of their comfort zone.
Whether it is a founder who is constantly doing this for the survival of her business or a runner who always pushes himself to run that extra 500 meters. I’m inspired by these people because the biggest growth happens when you are willing to be uncomfortable and try something new or go further than you ever thought you could – the impossible starts to become possible.
This is a big one. How do you deal with impostor syndrome?
Imposter syndrome affects most people whether they realize it or not, or rather whether they realize it earlier or later.
For example, for me, it hit be when my performance in my work was low and I had to ask myself why that was. Faking it until you make it is an easy way to make yourself vulnerable to imposter syndrome.
For me, the best way to deal with it is to humble myself, admit that I was wrong and ask for help. No one will judge you for reaching out to them. You will be surprised by how much your self-worth increases when you are willing to humble yourself and ask for help.
What’s your favorite place/way to relax?
It is so important to give yourself a day once in awhile to do anything you want, even if that’s doing nothing.
I tend to push myself beyond normal work-life balance during the week, so one day per week, I shut down, cozy in at home and spend the day in my sweatpants. The Mondays after such a weekend are usually the most productive ones!
If you hadn’t made Logojoy – what do you think you’d be doing right now?
As the Director of Customer Marketing at Logojoy, storytelling is what I like best about my role at Logojoy, and gathering data and information from our customers.
There are amazing stories in the data, and I love sharing those stories. If I wasn’t doing this job, you’d find me traveling in Europe with a camera attached to my hand taking portraits of the locals.
How have you incorporated Social Media into the promotion of the site, and do you think it’s been successful?
At Logojoy, Social Media is a huge priority.
We use it to build community and also to provide customer support. We get dozens of urgent customer support requests on social and we’re committed to helping our customers no matter what channel they choose to ask for help.
Did you hit any huge problems that made you re-think the whole project? How did you get around it? What was your approach to solving the issue?
Our biggest priority at Logojoy is growth and a part of that means constantly experimenting and trying different strategies out. Some are successful and some are not.
The biggest challenge is monitoring the results accurately and having the courage to end an experiment when it fails, and then, start the next experiment. Being comfortable to constant change is important here.
What was the hardest piece of the site to put together technically?
Our founders, Dawson Whitfield and Rares Crisan designed the website using an approach called “microservices architecture,” or simply, microservices.
This is an increasingly popular method for developing software; rather than building a huge, complicated site that does everything at once, it puts together small, independently deployable, modular tasks that can communicate with each other and be combined toward a bigger goal.
I’ve noticed (and received) very attentive and personalised support from you in using your services, is this something that’s important for you to be directly involved in?
Customer service and more importantly the success of our customers is very important to us.
We pride ourselves on our mission of helping entrepreneurs start new businesses and making a logo is a crucial part of that.
Personally, I answer every single message that comes to me directly or via our support team. So much can be learnt from listening to your customers, so they should be prioritized in you any business.
How do you manage it all with your busy schedule?
I’m a huge fan of meditation and it is as essential to my daily routine as brushing my teeth. It’s the only thing that keeps me sane. I also teach meditation in my spare time. I highly recommend Atma Kriya Yoga style of meditation. If you are looking to integrate meditation into your daily life and if you’re not afraid of positive change and personal growth, then you should definitely try this out.
What’s next for Logojoy?
We are constantly trying to improve our product at Logojoy and we are working hard to make our artificial design engine smarter and smarter. We have some incredible technological innovations on the way.
Stay tuned to hear more!
What’s next for Ritu?
Even though I admire those who live their lives outside of the comfort zone, I don’t think I practice this enough. I’m in the process of setting some time bound and actionable goals that will help me to do this more at work and also in my personal life.
Anything to add?
I’d love to connect with you. Let’s hang out on social media:
So there you have it guys, my first People Doing Cool Stuff post! What do you think? Feel free to leave me (or Ritu) a comment.
I’ve got some more awesome folks in the pipeline – and if you are Doing Cool Stuff I’d LOVE to hear from you too!